Morning Briefings

Now is a great time to start a company. Why? Because great people are available to join you, VCs are loaded with cash, and office space is available cheap. Everything is cheap and readily available in a recession. Expectations are lower during bad times so it is a good time to be in development mode, building a product, getting an audience, and starting a tiny revenue stream. Customers are willing to try new things to save money in bad times. If you can save them money, they are happy to deal with a startup. Go for it!

– Don Dodge
The Next Big Thing